HPL BRAND DEVELOPMENT

ENVIRONMENTAL SIGNAGE, MEMBERSHIP CARDS, RESPONSIVE WEBSITE, ANNUAL REPORT LAYOUT 


My part in The Brand Development for The Horse Protection League was focused around creating an updated website that would be easily navigable for users. The organization informed me that they wanted text to be eligible for any hard of seen users. I create environmental signage for the location, make a more cohesive wayfinding system and more prominent monumental signage. I also created the membership cards that echoed some of other visual elements from our deliverables to create a more harmonious brand identity. For my final deliverable was creating the HPL’s Annual Report layout to inform the Members of all the statistics of impact they achieved for that year.